A domain name is a unique address on the internet that allows your website to be found, for example www.yourbusinessname.com.au
The type of business or activity you’re conducting will determine the postfixes you’re allowed to use with your domain name. Generally speaking, to acquire a .com or a .com.au domain name you’ll need a registered business name first.
You can purchase a domain name without necessarily having a website (for example to secure a domain name you’re planning to use later). However you can not have hosting (the server that is running your website) without a domain name as there would be no unique identifier to call on the site.
Before setting up your website, it is important to carefully consider which domain name you will attach to your website. There are literally millions of websites already on the internet, so don’t be surprised if the domain name you have in mind is already in use, or is being sold by a third party for a hefty price.
Still wondering ‘what domain name should I buy’? Read these helpful tips to help you choose.