Website Design.
Your website is the key component of your digital marketing strategy. Cassae Designs likes to make this easy using a proven 7 step process to get your website up and running on time and on budget.
Establish your goals.
1 Usually an in-person meeting is the best way to kick off the process. During the meeting we’ll discuss, your business’ goals, your expectations, your intentions for the website and any specific requirements. It’s also an opportunity for you to ask any questions?
Strategy Phase.
Everything begins with a strategy. Building a website without creating a strategy is like setting out on a journey without a map. There’s a chance you’ll get there but, it will probably take longer than you first thought! It’s important to establish your business’ online strategy at the onset of the project because this will impact the structure, features and size of the site.
During this phase, we will also establish whether or not you need to incorporate Search Engine Optimisation in to the structure and content of your website.
Design Phase.
Once we’ve agreed on the strategy, we will put together a ‘mockup’ of the design of your new homepage. Here we work with you to create a look and feel which is consistent with your branding and the type of image you want to present to your customers.
Content.
One of the common roadblocks in developing a website is coming up with the content – both the copy (text) and the images. You can have the best looking website in the world, but if the content isn’t well-written, engaging and relevant, your audience will soon lose interest.
